Agenda item

20/03111/ADV - FORMER DAIRY CREST SITE, Adj. 36 Mill Lane, Yateley, GU46 7TN

Decision:

Display of 1 x non illuminated mounted signage, 2 x non illuminated off fence mounted signage and 1 x non illuminated fascia signage.

 

DECISION – GRANT in favour of an amendment to the proposal:

 

1. APPROVAL OF EXPRESS ADVERTISEMENT CONSENT FOR ONE FASCIA SIGN (SIGN 3) TO THE FRONT OF THE BUILDING AND ONE FENCE-MOUNTED SIGN (SIGN 2) TO THE NORTHERN (RIGHT HAND) SIDE OF THE SITE’S ACCESS.

    

2. REFUSAL OF EXPRESS ADVERTISEMENT CONSENT FOR ONE POLE MOUNTED SIGN (SIGN 1) AND ONE FENCE-MOUNTED SIGN (SIGN 2) TO THE SOUTHERN (LEFT HAND) SIDE OF THE SITE’S ACCESS.

 

The Planning Authority APPROVES express advertisement consent for the fascia sign (Sign 3) to the front of the building within the site and one fence-mounted sign (sign 2) to the northern (left hand) side of the site’s access in accordance with your application which was registered on 16 March 2021 and the plans submitted therewith, subject to the following conditions:

 

CONDITIONS 

 

1This consent shall expire at the end of a period of five years from the date of this notice. 

 

REASON: As required by the provisions of the Town and Country Planning (Control of Advertisements) Regulations. 

 

 2The advertisements hereby approved shall be installed in accordance with document ref: 78021, Pages Titled - Sign Number 1, Sign Number 2, Sign Number 3, drawings no. LaVasstu/2017/141/02 (x 2 Location Plan) 

 

REASON: To ensure that the advertisements are carried out in accordance with the approved details and in the interest of proper planning. 

 

3Any advertisement displayed, and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site.  

 

REASON: As required by the provisions of the Town and Country Planning (Control of Advertisements) Regulations 

 

 4Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public.  

 

REASON: As required by the provisions of the Town and Country Planning (Control of Advertisements) Regulations. 

 

The Planning Authority REFUSES express advertisement consent for one pole-mounted sign (sign 1) and one fence-mounted sign (sign 2) to the southern side of the site’s access for the following reason:   

1. The advertisements (sign 1 and one sign 2 to the southern (right hand) side of the site’s access), by virtue of their number, close position to each other, and in conjunction with other signs in a limited area to the front of the site, would result in an excessive proliferation of advertisements in this predominantly residential area that would detrimentally affect the visual amenity and residential character of the locality, contrary to the objectives of policy NBE9 of the adopted Hart Local Plan - Strategy and Sites 2016-2032, saved policies GEN1 and URB24 of the Hart District Council Local Plan (Replacement) 1996 – 2006 and paragraph 132 of the NPPF.

 

 

Minutes:

Display of 1 x non illuminated mounted signage, 2 x non illuminated off fence mounted signage and 1 x non illuminated fascia signage.

 

Members considered the application and discussed the following:

·       Whether three signs were required at the entrance.

·       The semi-rural location and the possibility of increased traffic.

·       If the signs changed the nature of the environment and were they visually unappealing.

·       Permissions for Use Class B8 on a residential road suggested large signs were not commensurate with that expectation.

·       Whether the signs are not in keeping with the site’s Use Class.

·       That some of the signs could be approved and some refused.

·       Whether the fence could be seen from either direction.

·       Over emphasising the commercial nature of the business and proliferation.

 

Members were informed:

·       That investigations were ongoing regarding the use of the site and its possible change of class.

·       Potential breaches of planning conditions may had taken place and enforcement were involved.

 

Members voted for an amendment to the proposal which was carried.

 

DECISION – GRANT in favour of an amendment to the proposal:

 

1. APPROVAL OF EXPRESS ADVERTISEMENT CONSENT FOR ONE FASCIA SIGN (SIGN 3) TO THE FRONT OF THE BUILDING AND ONE FENCE-MOUNTED SIGN (SIGN 2) TO THE NORTHERN (RIGHT HAND) SIDE OF THE SITE’S ACCESS.

    

2. REFUSAL OF EXPRESS ADVERTISEMENT CONSENT FOR ONE POLE MOUNTED SIGN (SIGN 1) AND ONE FENCE-MOUNTED SIGN (SIGN 2) TO THE SOUTHERN (LEFT HAND) SIDE OF THE SITE’S ACCESS.

 

The Planning Authority APPROVES express advertisement consent for the fascia sign (Sign 3) to the front of the building within the site and one fence-mounted sign (sign 2) to the northern (left hand) side of the site’s access in accordance with your application which was registered on 16 March 2021 and the plans submitted therewith, subject to the following conditions:

 

CONDITIONS 

 

1This consent shall expire at the end of a period of five years from the date of this notice. 

 

REASON: As required by the provisions of the Town and Country Planning (Control of Advertisements) Regulations. 

 

 2The advertisements hereby approved shall be installed in accordance with document ref: 78021, Pages Titled - Sign Number 1, Sign Number 2, Sign Number 3, drawings no. LaVasstu/2017/141/02 (x 2 Location Plan) 

 

REASON: To ensure that the advertisements are carried out in accordance with the approved details and in the interest of proper planning. 

 

3Any advertisement displayed, and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site.  

 

REASON: As required by the provisions of the Town and Country Planning (Control of Advertisements) Regulations 

 

 4Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public.  

 

REASON: As required by the provisions of the Town and Country Planning (Control of Advertisements) Regulations. 

 

The Planning Authority REFUSES express advertisement consent for one pole-mounted sign (sign 1) and one fence-mounted sign (sign 2) to the southern side of the site’s access for the following reason:   

1. The advertisements (sign 1 and one sign 2 to the southern (right hand) side of the site’s access), by virtue of their number, close position to each other, and in conjunction with other signs in a limited area to the front of the site, would result in an excessive proliferation of advertisements in this predominantly residential area that would detrimentally affect the visual amenity and residential character of the locality, contrary to the objectives of policy NBE9 of the adopted Hart Local Plan - Strategy and Sites 2016-2032, saved policies GEN1 and URB24 of the Hart District Council Local Plan (Replacement) 1996 – 2006 and paragraph 132 of the NPPF.  

 

Notes: Dr J G Leadley spoke against the application.

 

Supporting documents: